Fashion Brand Armani Eliminates Use of Fur! – In 2016- Thank you

Thank Armani!

March 24, 2016

Fashion Brand Armani Eliminates Use of Fur!

On Tuesday—less than a year after fashion brand Hugo Boss announced its decision to go fur free—Italian luxury brand Armani announced that it will no longer use fur beginning with its 2016 fall line! Please send your heartfelt thanks to CEO Giorgio Armani via Facebook or Twitter.

This vital policy change came after Armani worked with the Fur Free Alliance, an international coalition of 40 organizations (including Born Free USA) striving to end the fur trade. In a statement, Giorgio Armani, 81, proclaimed that new technologies “render the use of cruel practices unnecessary as regards animals” and that the decision to go fur free was due to “the critical issues of protecting and caring for the environment and animals.”

Fur “fashion” is inextricably linked to extreme animal suffering and death. Animals are brutally killed for their fur by cruel traps or on horrific fur farms.

Armani’s forward-thinking decision will directly save the lives of thousands of animals—and potentially millions more, as other fashion designers, retailers, bloggers, trendsetters, and consumers see this step taken by a well-established fashion icon.

Please join me in thanking Giorgio Armani on Facebook and Twitter for this important victory for fashion AND for animals!

For the animals,

Adam M. Roberts, CEO of Born Free USA

P.S. You can shop fur free by “shopping the fox” at!

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